Journal — field notes from Bangladesh

Field notes

What we learn running events, activations and campaigns across Bangladesh — budgets, permits, logistics and the numbers that come back afterwards. Written for the people who have to make the call.

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What a monsoon roadshow actually costs

18 August 20263 min read

Everyone budgets for the truck, the stage and the crew. The monsoon bills you for the four things nobody puts in the sheet — and they are not small.

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All ² Activations ¹ Events ¹ Measurement ¹ Permits ¹ Planning ¹ Reporting ¹

A seated audience at a policy forum in a Dhaka conference hall

10 August 20263 min readPermits first: planning around the paperwork

The critical path of most events in Dhaka is not the build or the creative. It is a signature, and it is available on fewer days than you think.

EventsPlanningPermits

A sampling counter set up inside a supermarket aisle

29 July 20263 min readFootfall is not engagement

Ten thousand people walked past. Four hundred stopped. Sixty tried it. Nine bought it that week. Only three of those numbers are worth reporting — and footfall is not one of them.

MeasurementReportingActivations