Journal — field notes from Bangladesh

Field notes

What we learn running events, activations and campaigns across Bangladesh — budgets, permits, logistics and the numbers that come back afterwards. Written for the people who have to make the call.

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The brief the promoters actually get

27 August 20264 min read

Everything a campaign is depends on twenty people who joined it yesterday, are paid by the day, and have read none of the deck. The handover to them is the campaign.

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All ⁴ Activations ² Budgets ² Logistics ² Planning ² Events ¹ Measurement ¹ Permits ¹ Reporting ¹

24 August 2026

24 August 20264 min readThe cheapest quote is rarely the cheapest job

Three vendors, three prices, and the lowest one is nine percent under. Here is what that nine percent usually turns out to have been paying for.

BudgetsLogisticsPlanning

A branded sampling truck parked on a wet street during a roadshow stop

18 August 20264 min readWhat a monsoon roadshow actually costs

Everyone budgets for the truck, the stage and the crew. The monsoon bills you for the four things nobody puts in the sheet — and they are not small.

LogisticsActivationsBudgets

A seated audience at a policy forum in a Dhaka conference hall

10 August 20264 min readPermits first: planning around the paperwork

The critical path of most events in Dhaka is not the build or the creative. It is a signature, and it is available on fewer days than you think.

EventsPlanningPermits

A sampling counter set up inside a supermarket aisle

29 July 20263 min readFootfall is not engagement

Ten thousand walked past, four hundred stopped, sixty tried it, nine bought it. Only three of those four numbers are worth reporting — and footfall is not one of them.

MeasurementReportingActivations