Event, Activation and ATL/BTL services | Impact Marketing Agency

WeBringBrands toLife

WeRunEvents &Activations

EveryDetailCounts

Impact is a marketing agency for brands that want the idea and the execution to come from the same team.

We plan, produce and run events, activations, retail pop-ups and ATL/BTL campaigns across Bangladesh — then report on what they actually moved.

What we do?

Event management, brand activations, retail pop-ups and roadshows...

Live
Experiences

People remember what they stood in front of. A launch, a roadshow, a kiosk in the right mall on the right weekend — these are the moments where a brand stops being a logo and starts being an experience.

We handle the whole thing: venue sourcing, stage, lighting and sound, guest management, pop-up booths, roadshows, guerrilla formats, kiosks, visual merchandising and the sales staff who make it work on the day.

Event management - Discover more Brand activations - Discover more

Stand build for a B2B brand that wanted to look serious without looking dull.

A playful pop-up identity for a small-batch producer.

Signage and wayfinding for a two-day trade event.

TV, radio, outdoor, print, in-store promotions & sampling

ATL
& BTL

Reach and proximity are two different jobs, and most briefs need both. Above the line gets you known; below the line gets you tried.

We plan and produce TV and radio spots, outdoor billboards and print campaigns, and we run the ground half too — direct and in-store promotions, sampling and sponsorships — so the message on the billboard is the same one at the shelf.

ATL campaigns - Discover more BTL & promotions - Discover more

Campaign art for a cause that needed to travel from billboard to leaflet.

Packaging and in-store material for an FMCG range.

Interactive activation interface — An interactive format built to pull a crowd, then hold it.

Logistics, permits, production, KPIs and reporting

Operations
& Insight

The part nobody photographs is the part that decides whether the rest happens. Trucks, permits, warehousing, backup plans for the weather — this is where a good idea either survives contact with the field or doesn't.

We run transportation, warehousing and permits, produce the signage and branding materials, and close every project with the numbers: KPIs, ROI tracking and feedback analysis you can take to your board.

The weekly production huddle, where optimistic timelines go to be corrected.

"And this is the point where the client's KPIs and the crowd's mood finally agree."

Post-campaign debrief: what worked, what we are not doing again.

How we do it

Plan,

Every project starts with a briefing and ends with a number. In between sits the part most briefs underestimate: concept, proposal, sourcing, permits, production schedule. We front-load that work deliberately, because an activation that has to improvise on the day is an activation that has already lost its margin.

Activate,

This is why everything at Impact runs on the same three beats: Plan, Activate, Measure. Activation is the visible half — the launch, the roadshow, the kiosk, the campaign going live — but it only looks effortless because of what was decided weeks earlier. Our field teams, vendors and logistics all answer to one plan, monitored and controlled while it runs, not after.

Measure.

It starts with one question: what should this actually change? We PLAN against that answer rather than against a format, then ACTIVATE across events, retail and air with the same team accountable end to end. And then we MEASURE — footfall, samples, conversion, reach, cost per interaction — and tell you plainly what earned its budget and what did not.

What makes us different

Local Knowledge

Knowing which mall fills up on a Thursday evening, which ward office needs three days' notice, and which road will be closed for a procession is not something you can buy in. It is the difference between a plan and a plan that happens.

Vendor Network

Fabrication, sound, lighting, print, transport, staffing — we work with suppliers we have already argued with and come back to. That relationship is what buys you a rebuild overnight instead of an apology in the morning.

One Team

Creative, production, logistics, field and reporting sit under one roof and one project lead. Nobody gets handed off, and nothing gets lost between the idea and the truck.

Responsibility

Reusable structures over single-use builds, honest quotes over surprise line items, and a debrief that says what underperformed. Integrity is easy to put on a values slide and harder to put in a wrap-up report.